Virgin Australia recherche un spécialiste de l’analyse numérique

 

The objective of the Digital Analytics Specialist role is to conduct analysis of our customers’ behavior across our digital properties, with a particular focus on Velocity Frequent Flyer, the award-winning loyalty program of Virgin Australia. This role will generate deep insight into members interactions with Velocity’s digital ecosystem to inform product roadmaps, drive digital transformation and our personalisation strategy.

The role sits within the Digital Analytics team. We play an integral role in driving digital transformation through intelligent use of digital customer data. We look after analytics implementation, conduct deep-drive behavioral analysis into the digital customer journey, and produce reporting across the digital product portfolio as well as marketing campaign performance. We also form part of the core project team for the company’s newly acquired Customer Data Platform which will act as the beating heart of Virgin’s martech and personalisation capability.

**This is a 12 months FTC with a view to extension. Ideally the role requires you to be based in Brisbane but we’re happy to consider people based in Sydney/Melbourne (remote work)**.

 

Roles & Responsibilities :

• Lead exploratory analyses to uncover customer insights to improve the digital customer experience ;
• Build comprehensive reporting dashboards based on digital analytics tagging that you have helped to configure and deploy ;
• Surface insight and data to inform digital experience design and strategy, as well feeding into executive reports/updates ;
• Work with the Velocity business to establish and maintain a conversion proxy within our data layer on which we can optimise the experience ;
• Work with digital implementation specialist and our martech agency to deploy tagging and analytics configuration ;
• Leverage knowledge of martech landscape to drive best practice measurement, and ensure end-to-end user tracking is in place from offsite through to onsite/conversion ;
• Support Velocity’s partnerships, collaborating with partners on digital tracking solutions and mutual opportunities.

 

Skills & Experience :

• 3-5 yrs working in data and analytics roles ;
• Data driven background, with experience in using web analytics tools to analyse the customer journey online and identify opportunities for improvement ;
• Experience working and problem solving in fast moving, agile environments ;
• Experience in Adobe Experience Cloud, Adobe Analytics and TealiumIQ is highly desirable ;
• Strong understanding of web analytics, campaign tracking, digital attribution and knowledge of tag management systems ;
• Experience in using data and insights to grow member acquisition numbers and drive member experience improvement.

Virgin Australia Group is a major Australian airline headquartered in Brisbane, Australia. The company operates scheduled domestic and short-haul international flights, charter and cargo services, and the award-winning loyalty program Velocity Frequent Flyer. The Group has been a competitor in the Australian aviation landscape for more than 20 years.

The Group recently appointed several new faces to its Executive Leadership Team, all with a proven track record and deep experience in aviation or consumer-focussed businesses.

Virgin Australia Group prides itself on recruiting the right people to meet the challenges ahead. No matter their role – our employees share an enormous amount of passion for our guests and ambition to be the most loved airline in Australia.