Le Programme alimentaire mondial recrute un responsable des communications (multimédia) NOB, RB (120861), Dakar, Sénégal
WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles.
Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance.
About WFP :
The World Food Programme (WFP) is the United Nations’ frontline agency saving lives in emergencies and changing lives for millions through sustainable development. WFP works in countries around the world, including 19 in west and central Africa, feeding people caught in conflict and disasters, and laying the foundations for a better future.
Purpose of the assignment :
The Communications Officer (Multimedia) supports the implementation of communication and advocacy plans for brand building and understanding of WFP’s mission to end hunger and malnutrition in West Africa. The position holder manages social media channels at RBD. This includes writing, editing, and posting content across platforms and managing the editorial calendars & cultivating social communities based on trust and high-quality content.
Standard minimum qualifications :
Education : Advanced University degree in Journalism, International Relations, Public Relations, Communications or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.
Language : Fluency (level C) in French is mandatory and an intermediate or fluent level English.
Experience : Has gained experience in strategic communications techniques . Has previous experience in digital/social media account management . Has experience in coordination roles and supervising others
Competencies :
- Ability to work independently in a timely and organised manner ;
- Willingness to explore and experiment new ideas and approaches in own work ;
- Ability to work in a team and multi-task as needed ;
- Excellent interpersonal and networking skills and the ability to liaise effectively with international media, private sector, civil society, academia and influencers, when required ;
- Effectively, and in a timely manner, liaises and interacts with colleagues and concerned parties internally and externally.
Key accountabilities (not all-inclusive) :
Digital and Social Media Account Management :
- Serve as strategist for the RBD corporate social media channels ;
- Determine areas of opportunity, identify trends and champion new ideas around creative formats, tools and tracking ;
- Create engaging, platform-specific high-impact content deliverables including copy, photos and multimedia content (in French and in English) ;
- Collaborate with cross-functional team members in the Bureau, Country Offices and HQ on content ideas with the aim of creating dynamic, impactful and differentiated content ;
- Create and update social media tool kits and databases for social media campaign.
Content production support :
- Support the offices in the region in producing or outsourcing the production of compelling content including, text, photos, graphics, videos and audio for use across a range of integrated online platforms and media, to support advocacy, brand building, as well as illustrate and demonstrate impact of WFP’s work for fund-raising activities ;
- Edits and translates (into French or English) content for publication on WFP digital platforms ;
- Supports RBD units produce content for internal communications and manages databases.
Media Relations :
- Monitor and analyse traditional and social media to inform the development and/or evaluation of communication activities and strategies ;
- Build relations with the media – undertake stakeholder mapping of key regional, international and local reporters covering issues of interest for WFP Regional Bureau to build networks and engagement ;
- Draft and translate news releases, write feature articles, briefing notes, backgrounders, arrange interviews; organise media trips, news conferences.
Advocacy and Campaigns :
- Support CAM unit develop and maintain partnerships through extensive networking and proactive collaboration with the media, advocacy groups and other critical partners (UN entities, NGO) and key influencers, whose support is essential to achieving WFP objectives ;
- Seize opportunities for WFP’s thought leadership on food security and nutrition with tactics and messaging to impact appropriate audiences ;
- Support the coordination of regional and/or global outreach, advocacy and marketing campaigns.
4Ps Core organisational capabilities :
Purpose :
- Understand and communicate the Strategic Objectives: Understands WFP’s Strategic Objectives and the link to own work objectives ;
- Be a force for positive change: Flexibly adapts individual contributions to accommodate changes in direction from supervisors and internal/external changes (such as evolving needs of beneficiaries, new requirements of partners) ;
- Make the mission inspiring to our team: Recognizes and shares with team members the ways in which individual contributions relate to WFP’s mission ;
- Make our mission visible in everyday actions: Sets own goals in alignment with WFP’s overall operations, and is able to communicate this link to others.
People :
- Look for ways to strengthen people’s skills: Assesses own strengths and weaknesses to increase self-awareness, and includes these in conversations on own developmental needs ;
- Create an inclusive culture: Participates in open dialogue, and values the diverse opinion of others, regardless of background, culture, experience, or country assignment ;
- Be a coach & provide constructive feedback: Proactively seeks feedback and coaching to build confidence, and develop and improve individual skills ;
- Create an “I will”/”We will” spirit: Participates in accomplishing team activities and goals in the face of challenging circumstances.
Performance :
- Encourage innovation & creative solutions: Shows willingness to explore and experiment with new ideas and approaches in own work ;
- Focus on getting results: Consistently delivers results within individual scope of work on time, on budget and without errors ;
- Make commitments and make good on commitments: Commits to upholding individual accountabilities and responsibilities in the face of ever-changing country or functional priorities ;
- Be Decisive: Makes rational decisions about individual activities when faced with uncertain circumstances, including in times of ambiguity regarding information or manager direction.
Partnership :
- Connect and share across WFP units: Seeks to understand and adapt to internal or cross-unit teams’ priorities and preferred working styles ;
- Build strong external partnerships: Demonstrates ability to understand and appropriately respond to and/or escalate needs of external partners ;
- Be politically agile & adaptable: Portrays an informed and professional demeanor toward internal and external partners and stakeholders ;
- Be clear about the value WFP brings to partnerships: Provides operational support on analyses and assessments that quantifies and demonstrates WFP’s unique value as a partner.
Functional capabilities :
| Capability Name | Description of the behaviour expected for the proficiency level |
| Media and Influencer Relationship Management | Demonstrates ability to build and sustain effective collaborative relationships with key media contacts and influencers in area of expertise to raise the profile of WFP, build relationships and further organisational aims. |
| Media and Communication Expertise | Facilitates open verbal or written communication with media and influencers as required (i.e. through preparation of tailored written or visual materials presentations, and official documentation) to convey tailored messages. Engages in mutually informative discussion with media and influencers. |
| Specialised Knowledge in Communications | Uses sound theoretical knowledge of communications concepts to generate or facilitate the generation of effective communication materials across various media. Applies this to define work plans aligned to identified areas of WFP’s communications strategy. |
| Sociopolitical Contextual Understanding | Demonstrates deep understanding of the multilateral/interagency environment and the dynamics in which WFP operates which influences approach to working, policy development and decision making. |
| Communication Strategy and Planning | Applies advanced understanding of WFP communications strategy and best practice to effectively develop strategies to engage with media and other significant external stakeholders within area of responsibility. Oversees implementation, providing recommendations for improvement. |
Desired experiences for entry into the role :
- Has gained experience in utilising specialist communications techniques to enhance functional outputs ;
- Has provided direction and instruction to more junior staff members within area of expertise
Terms and conditions :
Position open to Senegalese nationals only.
Only short-listed applicants will be contacted.
Applications received after the deadline on 30 April 2020 will not be considered.
Deadline for applications : 30 April 2020.
Female applicants and qualified applicants from developing countries are especially encouraged to apply
WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status.
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

















